google ad campaigns

 

Marketers recognize Black Friday and Cyber Monday as major shopping holidays to prepare for. But did you know that only 18 percent of shoppers consolidate their holiday shopping to these days? 


Consumers are on the lookout for deals year-round—about 60 percent say that finding a great deal is what they enjoy most about shopping. So whether you’re gearing up for July 4th in the U.S., Bastille Day in France, or back-to-school shopping around the world, check out new tools coming soon to help you highlight in-store promotions, factor seasonal sales into your bidding strategy, and reach in-market consumers this season and beyond.

Whats the hype? 

Google Ads was launched just two years after what has become the most popular website in the world: Google.com. The advertising platform came on the scene in October 2000 as Google Adwords, but after some rebranding in 2018, it was renamed Google Ads.

We get you results.

Whether they be cost per click, monthly spend, sales, onsite time, or whatever, goals are important. Goals will help you create a basis of your campaign, because it will be different if you’re trying to position your brand or if you’re trying to capture repeat sales. Most companies set their goals at a budget “ I want to be able to receive 10 sales from $100 monthly spend.”A great tool for building keyword lists is from SEO Book and is located here. I suggest creating a campaign for brand terms (which are almost always more profitable than keyword terms) so you can establish some familiarity with the Adwords platform.



But is it too competitive? 

Paid search marketing is a critical part of your pay-per-click (PPC) campaign strategy. There is no better time to advertise than when someone already has determined they want your product or service and is actively looking to buy.


If your campaign is set up right, this can be a very profitable way to get in front of potential customers who are actively looking for your solution. However, a badly designed campaign can waste a lot of money.

As you can probably imagine, running a successful paid search campaign requires a lot of time and attention. At Disruptive, we constantly monitor and optimize our clients’ accounts to ensure the best results possible.

Paid search marketing isn’t easy, but the results can redefine success for your business.


do ads work overnight?

Probably not — it takes time to see which ads work best. To help, Google's Smart campaigns use technology to monitor and improve your ads automatically as you go. With Smart campaigns, businesses usually hit their stride in the first month, so we recommend you budget at least that amount of time for best results. Your exact ramp up time may be shorter or longer than that depending on various factors, like your ad copy and the amount of competition in your local area.

Retargeting

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Local Ads

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Email list

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Get Started Now with Ads

We run pay per lead campaigns too, check that out here.

Get it now

 
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