facebook ad campaigns

 

That huge, global audience means Facebook is a key marketing platform for just about every business. But the ever-changing Facebook algorithm can make it a challenge to connect organically with fans.


That’s where Facebook ads come in. With micro-targeting features that allow you to reach your exact target audience based on demographics, location, interests, and even behaviors. You can always get your message in front of the people who are most likely to want your products or services.


That’s great for your budget, conversion rates, and return on investment. You only pay to reach the most valuable potential customers. But it’s important to understand the different ad types and targeting options before you dive in if you want to get the best results.

How they work

These are the different marketing objectives you can choose from. They each correspond to different end goals. If you want more people to click on your website, you’ll run a traffic campaign. Likewise, if you want to generate sales, you’ll run a conversion campaign. Some objectives contain sub-objectives. For example, when you click on the engagement objective, here’s what you’ll see next:

How to Standout. 

You choose the audience that you want to reach with your ad. We call this targeting. There are a lot of targeting options, including choosing an audience based on demographics and interests or creating a custom audience based on your own customer mailing list. Learn more about choosing your ad audience or creating a custom audience.

Data matters

Most people want to achieve specific results with their advertising, like getting more Page likes, sending more people to their website or increasing visits to their local business. Choosing your objective is the first step in creating a Facebook ad.

 

funnel creation is important

All tests are run with scientific rigor to measure “lift.” Lift refers to results that wouldn't have happened without your ads. The more lift your ads are causing, the more effective they are. This method of measurement helps you understand the true value of your ads. It also ensures the results you get are accurate and meaningful - including when they don't reflect positively on the money you spend with Facebook. We want you to be able to use the answers you get to make improvements to your advertising strategy that grow your business.


 

Retargeting

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Local Ads

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Email list

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